The Scotsman review

Below is a link to a review of Grays School of Art's Degree show in The Scotsman Newspaper, my work is discussed in the second last paragraph.

http://thescotsman.scotsman.com/features/Gray39s-School-of-Art-Last.6788333.jp

The Touch of Type

The act of touch is synonymous with being. It is imperative to all aspects of our personal development, informing much in the way of how we learn as well as communicate. Despite the significance of touch as a dimension of the human experience, it is evident that we now occupy a predominantly visual world. In response to this, I chose to construct typographic pieces which invite rather than prohibit the physical act of touch. Through their content as well as their form, these tactile pieces highlight the value of touch and interaction within graphic design, and satisfy our desire for direct and meaningful communication.

Ancestry.co.uk

A print based campaign to direct attention towards the website of Ancestry.co.uk.

The figures, physically cropped and positioned vertically from the photographs, create a visual metaphor for the possibilities which can arise from performing a simple online search. The shallow depth of field which obscures the figures in the background is used to symbolise the ongoing journey of discovery which unearths revelations throughout the search process.

Cut down the waste. Not the forests.

Through reverting waste materials back to form from which they were derived, I wanted to create a visual metaphor for 'cutting down the waste'.

The true cost of deforestation

It is estimated that 25,871,130 trees are cut down every hour across the world. Don't make the environment pay the price for our lifestyle.

Deforestation. We need a resolution.

Poster campaign for the World Wide Fund for Nature. The strap line, used against low resolution images of forest clearings, is a play on words which refers to our need for this ever growing problem to be resolved. The connotations of the 'pixel' are used in order to convey how forests are fading from existence.

The medium of a 32 sheet billboard was chosen to display this design due to the physical distance it allows between viewer and image. When observed from a far, the image does not appear pixelated, it isn't until we are within close proximity to the billboard that the concept becomes apparent. This process echoes our inability to accept that there is a problem due to the physical distance that stands between us and the affected areas of the world.

Responsible Drinking Campaign

In today's society, we are exposed to media on such a widespread scale that we can often become passive towards the messages that are being conveyed. The reason that the majority of drink driving campaigns appear to be ineffectual is due to the fact that they are viewed through mediums which exist within a context where the consumption of alcohol is not commonplace: posters in hospital waiting rooms, magazines at home, advertisements on television etc. However, if the viewer is confronted with that message whilst they are in the process of carrying out that specific action, then they may be more inclined to take notice and react. The image of the car is distorted through the physical act of opening the bottle; serving as a visual metaphor for the effects of driving whilst under the influence of alcohol.

High Five

Link to my work featured on the Stv Creative website as one of their top five graduates from Grays School of Art.

http://stvcreative.com/#528761/BLOG

Portfolio Book

Link to a full online preview of my portfolio book.

http://www.blurb.com/books/2206624

Urban Outfitters Campaign

A print based campaign to support the launch of Urban Outfitters new Autumn/Winter catalogue. Figures were cropped from within the pages of the catalogue, propped upright and photographed within an urban context.